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Category: content creation

Why Your Website Should Be Your Hardest Working Salesperson

Why Your Website Should Be Your Hardest Working Salesperson In construction and manufacturing, you wouldn’t hire a salesperson who sits idle, waits for calls, and never follows up. Yet that’s exactly what happens when a company’s website is little more than an online brochure—it exists, but it doesn’t sell. Your website should be more than […]

Content Creation, Content Strategy, and Content Marketing: What’s the Difference and Why It Matters for Your Brand

Let’s face it… If you’ve been on the internet for more than a week, you’ve probably heard the phrase:“Content is king.” And it’s true—but here’s the real tea:Content without strategy is just noise.Content without a purpose is just clutter.And content without a marketing plan? It’s like hosting a party and forgetting to send out the […]

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