From Blank Page to Bookstore: 10 Essential Steps to Building Your Author Brand - PART 2

Author

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August 9, 2025

Why Every Author Needs a Professional Website (Even Before Publishing)

In Part 1, we talked about taking your idea from notebook to bookshelf. But here’s something most authors overlook until it’s too late — building your audience before the book is out.

Imagine this: You finally publish your book. It’s beautiful, polished, and powerful. You’re ready to share it with the world. But when people search your name… nothing shows up. No website. No portfolio. Just a few scattered social media posts.

I’ve seen brilliant books disappear into obscurity because the author had no online home. Don’t let that be you.

Here’s why your author website matters (even before launch):

1. It Builds Credibility
Readers trust authors who look established. A professional site says, “I’m serious about my craft.”

2. It Creates a Central Hub for Your Audience
Instead of sending people to multiple platforms, you have one place for your bio, blog, events, and book updates.

3. It Grows Your Email List
An email list is an author’s secret weapon. It’s direct access to your readers — no algorithms, no gatekeepers.

Pro Tip: Your website doesn’t need to be complicated. Clean design, clear navigation, and a simple sign-up form can go a long way.

📌 Want to look like a bestselling author before your book even launches?
I design high-converting author websites that tell your story, showcase your work, and attract your ideal readers. Pair this with my ghostwriting and book strategy services, and you’ll have both the words and the platform to shine.

👉 Next in the series: The Secret to Crafting a Book Outline That Practically Writes Itself